Monthly archives of “June 2022

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10 Marketing Lessons I’ve learned from Europe’s Mistakes

TikTok ads are a relatively new addition to the platform. They mark TikTok’s entry into the ad space as a direct competitor to Snapchat and Instagram. Overall, TikTok ads are quite similar to other paid social media ads, but they do have some quirks that marketers should be aware of.

There are five types of ads you need to be aware of:

  • In-Feed Ads
  • Brand Takeovers
  • TopViews
  • Branded Hashtag Challenges
  • Branded Effects

Now, before we get into the differences between each of these, it’s important to note that paid TikTok ads are more expensive than ads on most other social media platforms. While you can run a Facebook or Instagram ad campaign with an investment of just $20, the minimum cost to run an ad campaign with TikTok for Business is $500, and if you also hire employees to manage these campaigns for you, using software like paystub maker is the best option to manage them.

As a result, TikTok ads are out of reach for many small businesses. However, if you have a larger budget they can be a useful addition to your strategy. 

In-Feed Ads

TikTok’s in-feed ads are analogous to the ads you see between Instagram stories. When a user is flipping through their feed, one of these ads will show up eventually. 

One of the best features of in-feed ads is that you can make them pretty much indistinguishable from regular content if you want to. However, you also have the ability to add multiple CTAs and upload videos with intricate motion graphics if that suits your strategy better. Overall, they allow for a lot of creativity. 

Brand takeover ads appear immediately when users open the TikTok app. As you can imagine, these ads are extremely pricey (think tens of thousands of dollars), but they can reach very large chunks of TikTok’s user base immediately upon startup, check this

Brand takeover ads appear immediately when users open the TikTok app. As you can imagine, these ads are extremely pricey (think tens of thousands of dollars), but they can reach very large chunks of TikTok’s user base immediately upon startup. 

TikTok users will only ever see one brand takeover ad per day, so it’s a good way to build brand awareness by eliminating competition for a period of time. However, the high cost is prohibitive for many businesses. Check this site if you want to see more

TikTok users will only ever see one brand takeover ad per day, so it’s a good way to build brand awareness by eliminating competition for a period of time. However, the high cost is prohibitive for many businesses.