After writing about my relationship problems with Lidl, the german supermarkets chain, I experienced some weird emotions. Expressing my deepest feelings like that, in front of everybody, made me feel naked and vulnerable, and I swore to myself that I wouldn’t have written one more word about it.
But then hundreds of you wrote to cheer me up, give me relationship advice and ask me how things with Lidl were going, so I figured the least I could do is give you a short update on the situation.
I’ll be completely honest with you: we went through tough times. Read More
The Future of Storytelling
is a Massive Open Online Course (MOOC) born and developed at the University of Applied Sciences of Potsdam, Berlin. The course
is open to everyone in the world (who speaks English) and – if you enrol – it gives you weekly writing assignments. This is one of them.
I registered to this cool online course about storytelling and – since I never say no to writing challenges – I’m gonna try to publish here my weekly assignments.
Hopefully I’ll manage to be consistent enough to do it at least twice before giving up/forgetting about it.
Please think about which story you have read, seen, listened to, played or experienced has impressed you most in your life. … Which story can you still very well remember? Write down both, the summary of this story (what you remember of the story, not what Wikipedia says.. :) and – on the other hand: – what made it so special to you that you can still remember it.
Some years ago Jonathan Demme made a movie called Rachel Getting Married. It’s about a recovering drug addict (played by Anne Hathaway) who goes back home for the wedding of her sister, opening old wounds and forcing the whole family to remember a traumatic event from their past. Read More
Like them or not, popes are the oldest community managers in human history.
Penalized by an absent CEO and a troublemaker COO, the Catholic Church wasn’t doing that well as a startup. It’s only after the figure of the pope was introduced – in fact – that the community started thriving and could be taken to a new level.
Opinionists, bloggers, press magnetizers: popes have been around less than Jesus (but more than – for example – Pokemons) and nonetheless they proved to be amazing brand ambassadors, always coming up with new outstanding marketing ideas.
During my recent trip to Rome, in particular, I noticed that the Church’s marketing efforts have become more and more visual. Take a look, for example, at these postcards, masterpieces of graphic design, featuring random circles placed over Rome from which various popes send a benevolent look to your friends and family.
I started this list in December 2012 and it’s crazy that it took me so long to get to the end. But here I am, against all odds I made it and here are my favourite five records of last year.
5 animal collective centipede hz
After an obscure, dense project like ODDSAC I was afraid the new AnCo record would have been something pretentious. Au contraire, even though Centipede Hz is – as always – beautifully layered and complex it also turned out to be one of their poppest work ever. What could I ask more? Read More