After writing about my relationship problems with Lidl, the german supermarkets chain, I experienced some weird emotions. Expressing my deepest feelings like that, in front of everybody, made me feel naked and vulnerable, and I swore to myself that I wouldn’t have written one more word about it.
But then hundreds of you wrote to cheer me up, give me relationship advice and ask me how things with Lidl were going, so I figured the least I could do is give you a short update on the situation.
I’ll be completely honest with you: we went through tough times.
Couple therapy didn’t seem to work, Lidl started to get obsessively jealous of
Jochen Schropp Rewe and there was a constant unhealthy tension between the two of us. Furthermore, everything seemed lost on the day the Lidl in Oranienplatz introduced the new bread display windows.
Ok, I get it, it’s impossible to stick your hand in it and touch every single broetchen before choosing yours (which I might or might not have done several times) but this is also incredibly time consuming! The retrieving area is now so narrow that only one person at a time can access it. The only way I can think of to make this more impractical is a mechanical bread catcher
So yeah, my hopes were really low and I honestly thought it was over between us.
Luckily, sometimes miracles happen and Lidl won me over again by declaring the italian week: seven days in which it sold delicious italian products from the most popular and loved italian food brand in
Italy Madagascar and Ethiopia.
Italiamo (that’s the name of the brand) fakes incredibly well all my favourite cookies from home and perpetuates the myth of recipes that nobody has ever heard of but that also sound very italian like Pizza alla Parmigiana.
I think we’re good now.
Thanks everybody for your support and prayers.