Yearly archives of “2013

Infographic: Gender distribution in Social Media!

After collecting data for months I can finally publish the results of my study about gender distribution in social media. The data have been collected by looking over the shoulders of strangers in the train and going through the browser history of my colleagues while they were taking their lunch breaks. Hope you enjoy the resulting infographic.

gender distribution in social media infographic

The Future of Storytelling – Creative Task 2

The Future of Storytelling is a Massive Open Online Course (MOOC) born and developed at the University of Applied Sciences of Potsdam, Berlin. The course is open to everyone in the world (who speaks English) and – if you enrol – it gives you weekly writing assignments. This is one of them.

 

TASK:
Please pick any existing serial protagonist that you know very well, and use the attached PDF/the form below to create a character profile. This profile should include his or her most important traits. Please post the ANSWER below this question post.

patty hewes

Read More

Lidl and Me: an update

After writing about my relationship problems with Lidl, the german supermarkets chain, I experienced some weird emotions. Expressing my deepest feelings like that, in front of everybody, made me feel naked and vulnerable, and I swore to myself that I wouldn’t have written one more word about it.

But then hundreds of you wrote to cheer me up, give me relationship advice and ask me how things with Lidl were going, so I figured the least I could do is give you a short update on the situation.

lidl and me

I’ll be completely honest with you: we went through tough times. Read More

The Future of Storytelling – Creative Task 1

The Future of Storytelling is a Massive Open Online Course (MOOC) born and developed at the University of Applied Sciences of Potsdam, Berlin. The course is open to everyone in the world (who speaks English) and – if you enrol – it gives you weekly writing assignments. This is one of them.

I registered to this cool online course about storytelling and – since I never say no to writing challenges – I’m gonna try to publish here my weekly assignments.
Hopefully I’ll manage to be consistent enough to do it at least twice before giving up/forgetting about it.

TASK:
Please think about which story you have read, seen, listened to, played or experienced has impressed you most in your life. … Which story can you still very well remember? Write down both, the summary of this story (what you remember of the story, not what Wikipedia says.. :) and – on the other hand: – what made it so special to you that you can still remember it.

rachel getting married

Some years ago Jonathan Demme made a movie called Rachel Getting Married. It’s about a recovering drug addict (played by Anne Hathaway) who goes back home for the wedding of her sister, opening old wounds and forcing the whole family to remember a traumatic event from their past. Read More

If you liked it then you shoulda put a pope on it

Like them or not, popes are the oldest community managers in human history.

Penalized by an absent CEO and a troublemaker COO, the Catholic Church wasn’t doing that well as a startup. It’s only after the figure of the pope was introduced – in fact – that the community started thriving and could be taken to a new level.

Opinionists, bloggers, press magnetizers: popes have been around less than Jesus (but more than – for example – Pokemons) and nonetheless they proved to be amazing brand ambassadors, always coming up with new outstanding marketing ideas.

During my recent trip to Rome, in particular, I noticed that the Church’s marketing efforts have become more and more visual. Take a look, for example, at these postcards, masterpieces of graphic design, featuring random circles placed over Rome from which various popes send a benevolent look to your friends and family.

pope francis postcard Read More

Best Records of 2012 – Episode VIII

I started this list in December 2012 and it’s crazy that it took me so long to get to the end. But here I am, against all odds I made it and here are my favourite five records of last year.

5   animal collective   centipede hz

animal collective
After an obscure, dense project like ODDSAC I was afraid the new AnCo record would have been something pretentious. Au contraire, even though Centipede Hz is – as always – beautifully layered and complex it also turned out to be one of their poppest work ever. What could I ask more? Read More

A DIY Birthday Gift

My boyfriend had a birthday earlier this week.

Since we’ve been together for a while I wanted to give him a special present; something personal and remarkable, a celebration of our love.

Then I did a reality check: at some point he’s gonna break up with me for some stupid reason, like the fact that my flat looks like the scene of a shooting or the unsubstantiated idea that I’m a hoarder (that badge of a russian woman I once found on the street might always come handy, you never know!).

So what was the point in giving him a present which he’ll find himself setting on fire on Valentine’s Day? And even if we end up living happily ever after, the truth is that I’ll always be number two in his heart (well, three if we count Angela Merkel, but that might be just a sexual thing).

I took in this revelation, accepted it and chose to do create a gift that celebrates his relationship with his first true real love forever and ever:

FOOD.

food love Read More

The Barbie Dreamhouse Near Death Experience

At first I didn’t want to write about my Barbie® Dreamhouse Experience. I wanted to bury it in me till the day I’d be able to afford professional help.

Then I realized how many unaware followers Barbie has and I can’t stay silent anymore. I need to save them. I need to write about it, even if it means reliving that childhood trauma you pretend was just a bad dream.

Dramatic Pause.
Flashback.

barbie dream house experience

Barbie®’s house was built overnight next to the ugliest shopping mall in Berlin. Just like that. We woke up and there it was, like the castle of a very gay Dracula screaming “I’m in town, bitches!”. I didn’t want to go there, actually, but every time I’d pass by I felt the dark pink side of the force calling me, seducing my soul from afar with its sober yet fascinating elegance. Plus: a giant fountain shaped like a girly shoe. How could I resist?! Read More

Lidl, we need to talk

I won’t lie to you: when it comes to german supermarkets, REWE is my true and only love.

logo rewe

Rewe is sexy (every time I step in I feel the excitement of the first time) but it’s not like a one night stand. It is there for me, it cuddles me with selected delicious brands, it brings me the groceries home when I’m a lazy ass, it instructs me about the german culture with compelling sticker collections. Let’s admit it: there is nothing like REWE.

That said, I’ve always thought of you, Lidl, as a good number two.  You were like an old friend I don’t see so often but I know I can always count on. You were direct, focused on substance rather than appearance, always there to give me just what I needed without useless embellishments.

Lidl_logo

I used to care for you, and I know you used to care for me, but things have changed, we grew apart. I could have just stayed silent and turn to Aldi or Netto, but I really want things to be good again, therefore I’m going to tell you why I’m hurt. Read More